If you are looking to sell your home then you must actively take part in marketing your home toward millennials. The traditional marketing tactics of the past might not translate to these digital natives, and real estate professionals who take the initiative to understand this generation’s consumer preferences and behavior will develop an advantage.

Here are 5 unique tips to find success in selling to the millennial home buyer:

  • Help them each step of the way: 90% of home buyers aged 37 and younger worked with a real estate agent, and many of them cited that they wanted help understanding the home buying process. Understand that guidance is extremely important to this consumer segment, and take advantage by marketing your emphasis on assisting clients.
  • Know that price matters: A majority of millennials use their savings to pay their down payment, more so than other generations, signaling limitations in financial options. Help these buyers by suggesting how to save money or use their funds in the most impactful way during the home buying process.
  • Pay attention to visual representation: Visually-based social media platforms such as Instagram and Pinterest are popular amongst young home buyers. In addition, many of them cite staging as an important factor in filtering through properties online. Do not hesitate to market your property in a visually-compelling manner, such as through Instagram or Pinterest.
  • Specify your competitive advantage: Millennials know that each real estate agent has something unique to offer, so be ready to stand out from a group of candidates by clearly specifying what you have to provide to them.
  • Go digital: Is should go without saying that the best way to appeal to this generation of digital natives is through digital marketing. 93% of home buyers aged 37 and younger use the internet for their home buying process.

There are a variety of trends associated with the millennial home buyer, and as a seller or real estate professional, it is important to keep up with the latest statistics and information. Each generation has unique tastes and preferences, and furthermore, there are divergences within each home buyer segment. Those who make an effort to keep up with these preferences, and take the extra step to understand why consumers have these preferences, are best able to serve these home buyers’ needs.

About Danielle Verboski

Whether you are looking for homes for sale or looking for a real estate agent to sell your home, having a dedicated professional who is committed to excellence is essential to a smooth real estate transaction. I am that person! The path to and from home ownership is best traveled with an experienced professional. Let me lead the way and help simplify the process. Born and raised in Connecticut, my level of expertise in the local area and market is unparalleled. With over 12 years of experience in the customer service industry, the undivided attention that all clients receive while working with me is what sets me apart from the rest. I am personally committed to each and every one of my clients, no matter what their role is in the Connecticut real estate market.